Motivation Crowding and Participation in Agri-Environmental Schemes – The Case of the Austrian Öpul-Programme in Vineyards
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In: European countryside , Vol. 10.2018, No. 3, 2018, p. 355-376.
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TY - JOUR
T1 - Motivation Crowding and Participation in Agri-Environmental Schemes – The Case of the Austrian Öpul-Programme in Vineyards
AU - Kieninger, Pia Regina
AU - Gugerell, Katharina
AU - Biba, Vera
AU - Auberger, Isabella
AU - Silvia, Winter
AU - Penker, Marianne
PY - 2018
Y1 - 2018
N2 - Viticulture has an effect on several ecosystem services, while it also is a sector critically affected by diverse ecological risks. Payments for agri-environmental services address several of these risks. Based on 77 interviews, we compare the motivational patterns of vintners participating and non-participating in the Austrian agri-environmental scheme ÖPUL to analyse mechanisms of motivation crowding. We identified three types of vintners that are motivated not only by “financial incentives” but also by a complex combination of different intersecting socio-psychological mechanisms – such as frame shifting by social learning or peer recognition reinforcing or control aversion and frustration with the administrative burden hindering the delivery of environmental services. More research is needed to understand how different strategies of risk governance, such as legal standards, information, capacity building, incentives and reflective discourse might be best combined to address different groups of farmers.
AB - Viticulture has an effect on several ecosystem services, while it also is a sector critically affected by diverse ecological risks. Payments for agri-environmental services address several of these risks. Based on 77 interviews, we compare the motivational patterns of vintners participating and non-participating in the Austrian agri-environmental scheme ÖPUL to analyse mechanisms of motivation crowding. We identified three types of vintners that are motivated not only by “financial incentives” but also by a complex combination of different intersecting socio-psychological mechanisms – such as frame shifting by social learning or peer recognition reinforcing or control aversion and frustration with the administrative burden hindering the delivery of environmental services. More research is needed to understand how different strategies of risk governance, such as legal standards, information, capacity building, incentives and reflective discourse might be best combined to address different groups of farmers.
KW - Motivation Crowding
KW - Land Use Planning
KW - Landscape Planning
KW - Agri-Environmental-Schemes
KW - Payment Schemes
KW - Environmental Performance
KW - Environmental Policy
KW - Payment Ecosystem Services
U2 - 10.2478/euco-2018-0021
DO - 10.2478/euco-2018-0021
M3 - Article
VL - 10.2018
SP - 355
EP - 376
JO - European countryside
JF - European countryside
SN - 1803-8417
IS - 3
ER -
