Motivation Crowding and Participation in Agri-Environmental Schemes – The Case of the Austrian Öpul-Programme in Vineyards

Research output: Contribution to journalArticleResearchpeer-review

Authors

  • Pia Regina Kieninger
  • Vera Biba
  • Isabella Auberger
  • Winter Silvia
  • Marianne Penker

External Organisational units

  • University of Natural Resources and Life Sciences
  • Université de Lausanne

Abstract

Viticulture has an effect on several ecosystem services, while it also is a sector critically affected by diverse ecological risks. Payments for agri-environmental services address several of these risks. Based on 77 interviews, we compare the motivational patterns of vintners participating and non-participating in the Austrian agri-environmental scheme ÖPUL to analyse mechanisms of motivation crowding. We identified three types of vintners that are motivated not only by “financial incentives” but also by a complex combination of different intersecting socio-psychological mechanisms – such as frame shifting by social learning or peer recognition reinforcing or control aversion and frustration with the administrative burden hindering the delivery of environmental services. More research is needed to understand how different strategies of risk governance, such as legal standards, information, capacity building, incentives and reflective discourse might be best combined to address different groups of farmers.

Details

Original languageEnglish
Pages (from-to)355-376
Number of pages22
JournalEuropean countryside
Volume10.2018
Issue number3
DOIs
Publication statusPublished - 2018