Today, companies must compete in global competition in a dynamic environment in which factors such as volatility, uncertainty, complexity and ambiguity sometimes appear simultaneously. The advancing digitization within the industry – known as the fourth industrial revolution or industry 4.0 – can be seen as an opportunity in dealing with these challenges. For industrial operators, this means the change of the conventional factory to the ‘Smart-Factory’, and also demands a change from maintenance, which is regarded as an enabler and driver. There will be essential development requirements in the fields of knowledge management, qualification, data management, and dynamic maintenance strategy. Additionally, flexible and agile structures, as well as holistic value-oriented design will be required. Therefore development towards dynamic, smart and value-oriented maintenance is necessary. This thesis presents a model for the design of a dynamic, smart and value-oriented maintenance. For this purpose, a model of a maintenance management system has been developed according to these aspects, describing the interrelations in maintenance in all relevant aspects and management levels. To implement the maintenance management system, a process-based model is used which strengthens the dynamic and smart alignment of maintenance. Furthermore, the maintenance strategy is optimized dynamically by a methodology based on value-oriented criteria. The application of the methodology is described using a case study. In order to implement the dynamic, smart and value-oriented maintenance in a company, the model includes an introductory process oriented towards change management aspects. Using the example of ROCE (return on capital employed), the value added contribution is represented by a dynamic, smart and value-oriented maintenance.