In a world depicted by rapid growth and consumerism, where pressing societal issues such as, the critical climate crises, resources exploitation in developing countries and much more, it is essential to educate all citizens about raw materials, their uses and about responsible production and consumption [1]. Developing life-long learning programmes is an essential tool to educate the population starting with the youngest members of society (pre-school) to adulthood (life-long learning) with a special focus on the life-world orientation from a learners’ perspective. The wider society learning flagship project, ‘Raw MatTers Ambassadors at Schools’ (RM@Schools), is an innovative programme funded by the European Institute of Innovation & Technology (EIT) which promotes science education and careers in the raw materials sector. Since the project’s commencement in 2016, it has gained stronger European representation with a current total of 32 partners from 18 countries. This includes the consortium members from a parallel funded programme, RM@SchoolsESEE. This project aims at extending best practices and diversifying the current portfolio to East and Southeast European countries. What makes this project so innovative is in the programme and individual learning pathways. Considering a multidisciplinary and cultural perspective, a framework was developed to assist in forming raw materials ambassadors through engaging programmes for school pupils from aged 10 up to 19 years old and through the development of educational hands-on toolkits that range from experiments to game-based tools and much more [2]. In particular, and as a way to increase impact, the project aims to mentor teenagers from all educational disciplines be-tween the ages of 14-19 years old to become ‘Young RM Ambassadors’. This approach utilises state-of-the-art teaching and learning methods resulting in peer-to-peer knowledge exchange and dissemination. Built into the programme is a continuous feedback loop that involves stakeholders from all sides of the knowledge triangle: educators, pupils, professionals and researchers.