The European Commission (EC) called for proposals to form European University Alliances (EUA) in 2019 and 2020 to promote Europe’s universities competitiveness in the world and strengthen the European Higher Education Area (EHEA) and European Research Area (ERA). With the objective to create a global educational core hub on Sustainable Development Goal (SDG) 12 “responsible consumption and production”, a consortium of seven universities, led by Montanuniversität Leoben, received a three-year funding in 2020 for the development of a European University on REsponsible Consumption And PROduction (EURECA-PRO).