Hydrogen produced by electrolysis using renewable energy sources offers a zero-emission alternative to fossil-based sources providing high efficiencies in all energy sectors. Anion Exchange Membrane Water Electrolysis (AEM-WE) combines the advantages of the established technologies, alkaline (AEL) and proton exchange membrane (PEM) water electrolysis. However, AEM-WE still requires optimization, especially with regard to the membrane, catalysts and electrode structure. In this contribution we focus on the improvement of PTFE-based binders for AEM-WE membranes, which provide high chemical stability but lack the required ion conductivity. Thus, the functionalization of PTFE towards quaternary ammonium moieties (QAS) was investigated employing two approaches: (i) NH3-plasma treatment and (ii) O2-plasma with subsequent coupling of aminosilanes. Finally, the surface coupled amino groups were converted into QAS via alkylation with iodomethane (CH3-I), introducing ion conductivity. Successful functionalization was proved by X-ray photoelectron spectroscopy (XPS), displaying changes in the surface composition of PTFE surfaces such as the introduction of amino groups at the expense of fluorine, and the increase in surface carbon content upon alkylation. Furthermore, contact angle measurements revealed increased wettability with water due to the introduction of the polar surface functionalities, while zeta potential measurements confirmed the increase of positive surface charges along the modification processes.