With an increasing global demand for raw materials, along with an ageing work force in Europe and public distrust for the sector at large, there is a rapidly growing need to work with public awareness and education within the subject of geology. By using innovative tools and models such as gamification, we can develop and nurture interest in raw materials and geology for the future workers and policy makers within the EU. BetterGeoEdu is a project that targets primary schools by providing teacher resources on raw materials, circular economy and sustainability using BetterGeo, a modification of the immensely popular video game Minecraft. The gamification model is used to engage and motivate students by inspiring creativity and learning while having fun.